Bruce Altchouler \u2013 Seasoned business owner in Ohio turned Online Entrepreneur in Israel and beyond<\/strong><\/p>\nHello, Bruce here! In 2007, I felt it was time for a big change of scenery. After selling the family business in my home town of Cleveland, Ohio, I decided to make the move to Israel with my wife and kids. We made \u2018Aliyah\u2019 (in Hebrew this literally means to ascend, basically to relocate and make a home in the country).<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”I embarked on a new career as a…” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
I embarked on a new career as a technical and marketing writer in the local technology industry. This was a perfect fit as it allowed me to combine my passion for new technology with my marketing experience as a business owner.<\/p>\n
As my new career developed, I immersed myself in marketing products both online and off. When I needed a talented graphic & web designer, I found Lisa, who quickly became a good friend and excellent local guide to my new home country.<\/p>\n
But life is all about balance, and I kept searching for a way to fulfill my entrepreneurial aspirations. And that\u2019s when \u2018IT\u2019 happened. On one of our family outings, Lisa shared her challenge of building an online business. She knew about designing and building, but writing content was not her forte.<\/p>\n
I couldn\u2019t help myself. I immediately blurted out \u00a0\u2018Lisa, that\u2019s what I do for a living!<\/em><\/strong>\u2019<\/p>\nSo we embarked on the journey of building a business that is successful by design<\/strong>.<\/p>\nWe launched Israel-Travel-Secrets.com in 2011.<\/strong><\/p>\n<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section global_module=”1427″ admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px||0px|”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_code admin_label=”FB COMMENTS” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Learn About Us And How Our Passion for Israel\u00a0Made this Web site What it is Today As we\u2019re sure you\u2019ve noticed, Israel-Travel-Secrets.com (aka ITS) is a family travel guide to Israel, our spiritual and (sometimes) physical home. In addition to the \u2018must-see\u2019 travel advice you\u2019ll find in most guides, we go off the beaten track […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section admin_label=\"Section\" fullwidth=\"on\" specialty=\"off\" transparent_background=\"off\" allow_player_pause=\"off\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\" padding_mobile=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" make_equal=\"off\" use_custom_gutter=\"off\" gutter_width=\"3\"][et_pb_fullwidth_slider admin_label=\"Fullwidth Slider\" show_arrows=\"on\" show_pagination=\"on\" auto=\"off\" auto_ignore_hover=\"off\" parallax=\"off\" parallax_method=\"off\" remove_inner_shadow=\"off\" background_position=\"default\" background_size=\"default\" hide_content_on_mobile=\"off\" hide_cta_on_mobile=\"off\" show_image_video_mobile=\"off\" custom_button=\"off\" button_letter_spacing=\"0\" button_use_icon=\"default\" button_icon_placement=\"right\" button_on_hover=\"on\" button_letter_spacing_hover=\"0\" module_class=\"home-slider\"]\r\n\r\n[et_pb_slide background_position=\"default\" background_size=\"default\" background_color=\"#ffffff\" alignment=\"center\" background_layout=\"dark\" allow_player_pause=\"off\" arrows_custom_color=\"#fcfcfc\" dot_nav_custom_color=\"#efefef\" header_font_select=\"Oswald\" header_font=\"Oswald||||\" header_font_size=\"38\" header_text_color=\"#ffffff\" header_letter_spacing=\"9\" header_line_height=\"7\" body_font_select=\"default\" body_text_color=\"#ffffff\" custom_button=\"on\" button_text_color=\"#ffd21d\" button_border_width=\"2\" button_border_color=\"#ffd21d\" button_font_select=\"Oswald\" button_font=\"Oswald||||\" button_use_icon=\"off\" button_icon_placement=\"right\" button_on_hover=\"on\" button_text_color_hover=\"#ffffff\" button_bg_color_hover=\"#ffd21d\" button_border_color_hover=\"#ffd21d\" background_image=\"http:\/\/its.studioerez.com\/wp-content\/uploads\/2015\/05\/HOME-SLIDE1.png\"] [\/et_pb_slide]\r\n\r\n[\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section admin_label=\"section\" fullwidth=\"off\" specialty=\"on\" transparent_background=\"off\" allow_player_pause=\"off\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\" padding_mobile=\"off\" module_class=\"section-background2\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" make_equal=\"off\" use_custom_gutter=\"off\"][et_pb_column type=\"3_4\" specialty_columns=\"3\"][et_pb_row_inner admin_label=\"row_inner\" padding_mobile=\"off\" use_custom_gutter=\"off\" module_class=\"white-column-top white-columns2\" column_padding_mobile=\"on\" make_equal=\"off\" background_color_1=\"#ffffff\" custom_padding=\"||0px|\" gutter_width=\"3\" parallax_1=\"off\" parallax_method_1=\"off\"][et_pb_column_inner type=\"4_4\" saved_specialty_column_type=\"3_4\"][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" text_font_size=\"14\"]\r\n\r\n
An Insider's Guide to Israel Travel for the Authentic Local Experience<\/h1>
Shalom and welcome to\u00a0Israel Travel Secrets.\u00a0, the ONLY Israel travel guide to reveal the authentic hidden gems of Israel along with the most popular family attractions.<\/b> So why are they secrets.....<\/b> Simple, because they are the non commercialized \u00a0hidden gems of this great country that we will only share with you...., but you can pass them on to friends and family if you wish... But how do we know.....<\/b>We will get to that (See Israel Travel Secrets Revealed<\/b><\/a>) First we are just bursting with great places to see, things to do, where to stay, to eat, and the rest of our best insider tips to share with you.....<\/p>\r\n\r\n[\/et_pb_text][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" text_font_size=\"14\"]\r\n\r\nWant to make the most of your Israel Travel Experience?<\/h2>Our Top Recommendations for Guided Daily, Weekly, Adventure and Private Tours.....<\/h3>\r\n\r\n[\/et_pb_text][et_pb_image admin_label=\"Image\" src=\"http:\/\/its.studioerez.com\/wp-content\/uploads\/2015\/05\/HOME-SLIDE1.png\" show_in_lightbox=\"off\" url_new_window=\"off\" animation=\"off\" sticky=\"off\" align=\"center\" force_fullwidth=\"off\" always_center_on_mobile=\"on\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]\r\n\r\n
\r\n\r\n[\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=\"row_inner\" global_module=\"276\" padding_mobile=\"off\" use_custom_gutter=\"off\" module_class=\"white-columns3\" column_padding_mobile=\"on\" make_equal=\"off\"][et_pb_column_inner type=\"1_2\" saved_specialty_column_type=\"3_4\"][et_pb_image global_parent=\"276\" admin_label=\"Image\" src=\"http:\/\/its.studioerez.com\/wp-content\/uploads\/2015\/10\/dead-sea-daytour1.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" animation=\"off\" sticky=\"on\" align=\"center\" force_fullwidth=\"off\" always_center_on_mobile=\"on\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" alt=\"Israel Day Tours\" title_text=\"Israel Day Tours\" url=\"#\" custom_margin=\"|||30px\"]\r\n\r\n
\u00a0<\/p>\r\n\r\n[\/et_pb_image][et_pb_cta global_parent=\"276\" admin_label=\"Call To Action\" title=\"Israel Day Tours\" button_url=\"#\" url_new_window=\"off\" button_text=\"SEE MORE..\" use_background_color=\"off\" background_color=\"#73a4f0\" background_layout=\"light\" text_orientation=\"left\" header_font_size=\"20\" body_font_size=\"14\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_button=\"off\" button_text_size=\"20\" button_border_width=\"2\" button_border_radius=\"3\" button_letter_spacing=\"0\" button_use_icon=\"default\" button_icon_placement=\"right\" button_on_hover=\"on\" button_border_radius_hover=\"3\" button_letter_spacing_hover=\"0\" body_line_height=\"1.5em\" header_font=\"Source Sans Pro||||\" custom_padding=\"15px|||30px\"]\r\n\r\nAbout the size of New Jersey, you can do so much in a day.<\/spam\">\r\n\r\n[\/et_pb_cta][et_pb_image global_parent=\"276\" admin_label=\"Image\" src=\"http:\/\/its.studioerez.com\/wp-content\/uploads\/2015\/10\/wadi-darga1.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" animation=\"off\" sticky=\"on\" align=\"center\" force_fullwidth=\"off\" always_center_on_mobile=\"on\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" alt=\"Israel Private Tours\" title_text=\"Israel Private Tours\" url=\"#\" custom_margin=\"30px|||30px\"]\r\n\r\n\u00a0<\/p>\r\n\r\n[\/et_pb_image][et_pb_cta global_parent=\"276\" admin_label=\"Call To Action\" title=\"Israel Day Tours\" button_url=\"#\" url_new_window=\"off\" button_text=\"SEE MORE..\" use_background_color=\"off\" background_color=\"#73a4f0\" background_layout=\"light\" text_orientation=\"left\" header_font_size=\"20\" body_font_size=\"14\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_button=\"off\" button_text_size=\"20\" button_border_width=\"2\" button_border_radius=\"3\" button_letter_spacing=\"0\" button_use_icon=\"default\" button_icon_placement=\"right\" button_on_hover=\"on\" button_border_radius_hover=\"3\" button_letter_spacing_hover=\"0\" body_line_height=\"1.5em\" header_font=\"Source Sans Pro||||\" custom_padding=\"15px|||30px\"]\r\n\r\nYour own private guide for a custom tour designed just for you.<\/spam>\r\n\r\n[\/et_pb_cta][\/et_pb_column_inner][et_pb_column_inner type=\"1_2\" saved_specialty_column_type=\"3_4\"][et_pb_image global_parent=\"276\" admin_label=\"Image\" src=\"http:\/\/its.studioerez.com\/wp-content\/uploads\/2015\/10\/2day-siiteseeing.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" animation=\"off\" sticky=\"on\" align=\"center\" force_fullwidth=\"off\" always_center_on_mobile=\"on\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" alt=\"Israel Guided Tours\" title_text=\"Israel Guided Tours\" url=\"#\" custom_margin=\"|30px||\"]\r\n\r\n\u00a0<\/p>\r\n\r\n[\/et_pb_image][et_pb_cta global_parent=\"276\" admin_label=\"Call To Action\" title=\"Israel Guided Tours\" button_url=\"#\" url_new_window=\"off\" button_text=\"SEE MORE..\" use_background_color=\"off\" background_color=\"#73a4f0\" background_layout=\"light\" text_orientation=\"left\" header_font_size=\"20\" body_font_size=\"14\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_button=\"off\" button_text_size=\"20\" button_border_width=\"2\" button_border_radius=\"3\" button_letter_spacing=\"0\" button_use_icon=\"default\" button_icon_placement=\"right\" button_on_hover=\"on\" button_border_radius_hover=\"3\" button_letter_spacing_hover=\"0\" body_line_height=\"1.5em\" header_font=\"Source Sans Pro||||\" custom_padding=\"15px|30px||\"]\r\n\r\nHand picked 2-9 day guided tours to the top attractions in Israel.\r\n\r\n\r\n\r\n<\/spam=\"margin-top:-20px\">\r\n\r\n[\/et_pb_cta][et_pb_image global_parent=\"276\" admin_label=\"Image\" src=\"http:\/\/its.studioerez.com\/wp-content\/uploads\/2015\/10\/PT-rapeling.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" animation=\"off\" sticky=\"on\" align=\"center\" force_fullwidth=\"off\" always_center_on_mobile=\"on\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_margin=\"30px|30px||\"]\r\n\r\n\u00a0<\/p>\r\n\r\n[\/et_pb_image][et_pb_cta global_parent=\"276\" admin_label=\"Call To Action\" title=\"Israel Adventure Tours\" button_url=\"#\" url_new_window=\"off\" button_text=\"SEE MORE..\" use_background_color=\"off\" background_color=\"#73a4f0\" background_layout=\"light\" text_orientation=\"left\" header_font_size=\"20\" body_font_size=\"14\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_button=\"off\" button_text_size=\"20\" button_border_width=\"2\" button_border_radius=\"3\" button_letter_spacing=\"0\" button_use_icon=\"default\" button_icon_placement=\"right\" button_on_hover=\"on\" button_border_radius_hover=\"3\" button_letter_spacing_hover=\"0\" body_line_height=\"1.5em\" header_font=\"Source Sans 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\r\n\r\n[\/et_pb_image][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"center\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]\r\n\r\nLorem Ipsum Dolor<\/h4>\r\n\r\n[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\"1_3\" saved_specialty_column_type=\"3_4\"][et_pb_image admin_label=\"Image\" src=\"http:\/\/its.studioerez.com\/wp-content\/uploads\/2015\/10\/wide.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" animation=\"off\" sticky=\"off\" align=\"center\" force_fullwidth=\"off\" always_center_on_mobile=\"on\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]\r\n\r\n
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